The Student’s Guide to Social Neuroscience 2nd Edition (2012) (PDF) by Jamie Ward

Description

Social neuroscience is an expanding field which, by investigating the neural mechanisms that inform our behavior, explains our ability to recognize, understand, and interact with others. Concepts such as trust, revenge, empathy, prejudice, and love are now being explored and unraveled by the methods of neuroscience.

Many researchers believe that evolutionary expansion of the primate and human brain was driven by the need to deal with social complexity, not only to understand and outwit our peers, but to take advantage of the benefits of cooperative living. But what kind of brain-based mechanisms did we end up with? Special routines for dealing with social problems, or more general solutions that can be used for non-social cognition too? How are we able to sacrifice our own self-interests to respond to the needs of others? How do cultural differences in the organization of society shape individual minds (and brains), and does the brain provide constraints on the possible range of cultural permutations? The Student’s Guide to Social Neuroscience explores and explains these big issues, using accessible examples from contemporary research.

User’s Reviews

Shortlisted for the British Psychological Society Book Award 2013!

“One of the first books of its kind to explore the brain mechanisms involved in creating and interacting with our social environment. … A good companion to Ward’s popularA Student’s Guide to Cognitive Neuroscience … both recommended as introductory texts for undergraduate and postgraduate students because of their easy to read style, accompanying colour illustrations, definitions, as well as chapter summaries.” – Karima Susi, Nottingham Trent University, UK, in The Psychologist

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